Consumers are looking for innovative, high-quality products in the growing market for infused drinks. THC drinks are becoming popular, and adding natural fruit purées to them can further enhance their appeal and market potential. At AFP, we have seen significant revenue growth for our customers when they use our fruit purées in their infused beverages. We want our customers to know this vital information to further enhance their infused beverage products. By understanding the positive impact that fruit purées can have on taste, quality, and consumer perception, you will be able to make informed decisions that will drive your sales and build your customer loyalty, as we firmly believe that Aseptic fruit purées not only enhance the consumer experience but also offer a competitive advantage in an ever-evolving marketplace. 

What is the impact of fruit purées on the infused beverage market? 

There is an increase in revenues 

Data shows that infused drinks with fruit flavors not only attract more consumers but also increase revenues. According to our observations, manufacturers who incorporate fruit purées into their infused drinks have seen up to a 30% increase in sales. This is because consumers are willing to pay more for products that offer natural flavors and additional benefits. A market study conducted in 2023 revealed that CBD-infused drinks with fruit flavors experienced a 40% increase in sales compared to CBD-only drinks. 

Consumer Satisfaction Sought 

Based on our observations, consumers of infused drinks prefer fruity flavors. Among the most popular flavors are citrus flavors such as grapefruit, blood orange, and tangerine, as well as berries such as strawberry, blueberry, and raspberry. In addition, many consumers indicated that they would be willing to try a new infused drink if it contained fruit flavors. 

How do fruit purées and infused beverages improve? 

 Adding natural, fresh flavors 

Adding fruit purées to infused drinks with CBD not only enhances the flavor but also provides a more authentic and natural taste profile. AFP’s aseptic fruit purées retain the flavor and nutrients of fresh fruits, offering a superior consumption experience. According to a 2022 report, drinks containing natural ingredients like fruit purées are 50% more likely to be chosen by consumers over those with artificial flavors. Also, the flavor profile of the final infused beverage won’t be as close to the natural fruit when using a different type of flavoring like essences or low-quality juices. 

Enabling true product diversification. 

By offering a variety of fruity flavors, manufacturers can attract different market segments. This not only increases sales but also allows brands to stand out in a competitive market. Consumers seek options and variety, and fruit purées can help meet this demand. A market analysis shows that brands offering more than five flavor options saw a 60% increase in customer loyalty and repeat sales. 

What is the growth data for the infused beverage market? 

Regulatory Changes

New Minnesota Law Allows THC-Infused Drinks in Taprooms

Consumers are looking for innovative, high-quality products in the growing market for infused drinks. THC drinks are becoming popular, and adding natural fruit purées to them can further enhance their appeal and market potential.

We want our customers to know this vital information to further enhance their infused beverage products. By understanding the positive impact that fruit purées can have on taste, quality, and consumer perception, you will be able to make informed decisions that will drive your sales and build your customer loyalty, as we firmly believe that Aseptic fruit purées not only enhance the consumer experience but also offer a competitive advantage in an ever-evolving marketplace.

Recently, Minnesota enacted a new law allowing breweries to sell hemp-derived, THC-infused drinks on tap. This change, effective from July 1, represents a significant shift in regulations, allowing consumers to enjoy these beverages directly from taprooms rather than just in cans. This adjustment not only makes THC-infused drinks more accessible but also offers breweries new avenues to attract customers who are seeking alternatives to traditional beer. As Dan Schnabel, taproom manager at Headflyer Brewing, noted, "Having it on tap gives us so many different options for our consumers to taste it, to try it, to enjoy one while they're here on site."

This regulatory development is part of a broader trend where laws around THC and hemp products are becoming more flexible, paving the way for increased consumer acceptance and market growth. The state of Minnesota has already seen a substantial revenue impact, with more than $11.5 million generated from THC edibles sales over an 11-month period. This regulatory flexibility is priming the state for a robust and interesting regulated marketplace, as highlighted by the CBS News article.

With these changes, it's clear that the market for infused drinks is set to expand rapidly, offering new opportunities for innovation and growth.

Consumption Trends in THC Drinks 

The cannabis drinks market is rapidly growing, with a compound annual growth rate (CAGR) of 27% projected over the next five years. Infused drinks with fruity flavors are leading this trend, with a 35% increase in demand for products that combine CBD with natural fruit flavors. In 2022, global sales of CBD-infused beverages reached $3.2 billion and are expected to reach $10.4 billion by 2027. 

Popularity of Flavors in Infused Drinks 

Our research shows that citrus and berry flavors are the most popular among consumers of infused beverages. Grapefruit flavor has shown a 40% increase in sales, while blood orange and tangerine flavors are also in high demand, with increases of 38% and 35%, respectively. Among berries, strawberry, blueberry, and raspberry have proven to be favorites, with a combined sales increase of 45%. Additionally, 80% of consumers expressed a preference for drinks that combine fruits and CBD due to perceived health and wellness benefits. 

How Infused Drinks with Fruity Flavors Attract High and Low Dose Consumers? 

Adaptability for High Dose Consumers 

Consumers who prefer high dose drinks look for flavors that complement the intensity of their beverages. Citrus fruit purees like grapefruit and blood orange can perfectly balance these drinks, providing a complete and satisfying flavor experience. 

Appeal to Low Dose Consumers 

For low-dose consumers, softer and more familiar flavors like strawberry and blueberry are ideal. These flavors provide a touch of sweetness and freshness, making the drinks more accessible and enjoyable for those who prefer a lighter infusion. 

Additional Benefits of Infused Drinks 

Social Buzz Effect 

Infused drinks are not only popular for their flavors but also for the social buzz effect they create. These products are perfect for social events and gatherings, providing an attractive and healthy option that can replace alcohol on many occasions. 

Hangover Prevention 

Another advantage of fruity-flavored infused drinks is that they can help prevent hangovers. As an alternative to alcohol, these drinks allow for enjoying a tasty and relaxing beverage without the negative effects the next day. 

Conclusion

Incorporating aseptic fruit purees into CBD-infused beverages not only enhances flavor, but also increases product appeal and potential revenue. At AFP, we are committed to providing the highest quality aseptic fruit purees to help our customers stand out in the infused beverage market, Keep discovering how our purees can transform your products and take them to the next level.